Blogs and Vlogs

 

 RSS Feed

Category: Networking

  1. Show and Tell: A big difference

    Posted on

    I've just returned from an excellent short break at Center Parcs with my family. Completely, water-logged (thanks to the pool and flumes), worn out and yet energised at the same time. One of the draws of Center Parcs, is that there's so much to do, and every year we go, we try and do something new.

    This year, we did two 'experiences' at the Outdoor Activity Centre. The first involved adult and child archery. It was led by a nice instructor (let's call him John) who told us how great he was with kids, and how everyone loved him and how good he was at his job. We had a good time and John provided help so that we all improved by the end of the end of the session. He was indeed a good instructor. However, he had told us he was great, so I felt a bit short changed.

    When we did laser combat, with a lovely American Instructor (let's call him Brad), we learned nothing at all of the instructor. He focussed entirely on the group, and on making sure that we had a good time. He was very enthusiastic about the activity, helpful, and gave tips so that people could improve. Brad was a good instructor, we had an amazing time, and we left the arena feeling that he was awesome!

    Maybe it's to do with the old 'under promise and over deliver' philosophy, but the fact that John TOLD us he was great (and then was simply 'good') and Brad SHOWED us he was great left us with different impressions about our experiences. It made me think about the way that we show our expertise in business. Yes, you DO have tell people what you can do, and if you don't blow your own trumpet, then who will? Well, the answer is the people who use your products/services.

    Marketing is good, but delivering a great product/service is even more important. If you do that, your customers/clients will do the marketing for you!

    And on that note, I'd like to say a huge THANK YOU to everyone who has recommended Power Hour to their colleagues, contacts and associates. We really appreciate the kind words.

  2. Why Network?

    Posted on

    I belong to an informal networking group, the Junction 7 Network. I've tried a few out (and will continue to do so), but I like the friendliness of this one. It is full of people who run small businesses in my local area. Not a likely place for me to find new clients, but life is all about connections, and you never know where a conversation will lead.

    But, the purpose of this blog is not to talk about Power Hour. It's to talk about those small businesses who consistently don't come (despite numerous invitations) because "people know we are here". These days I don't think having a presence on the high street is enough. Where is your internet presence? How are you making yourself more attractive to those people who walk past your shop or office every day? Business is about relationships, and networking is a great way to make new ones and strengthen existing ones.

    A real example from Junction 7: We have a quality butcher in our village. I have always known he was there, but I rarely used him. However, since he has made the effort to come to the networking events, I have gotten to know HIM, and I want to support him. So guess what? I now visit the village butcher more frequently.

    So to get 'power from an hour' this month - why not go networking? Find a format that you like (some are very formal, some very informal. Some are industry-based, others very 'open'. Some meet weekly, some meet quarterly) You never know where it will lead.