I don't know about you, but my inbox has been saturated with Black Friday emails for weeks. I delete the vast majority of them without reading them, because they are promoting products that I'm just not going to buy. Either I have no need (e.g. for a man's grooming set) or the time isn't right (I bought a new dining suite last year - you could be selling them for £20 and I still wouldn't need one).
Black Friday deals work for impulse buys, treats and (of course) if you were going to buy anyway.
Training isn't purchased on a whim. It shouldn't be considered a treat, and price should be one of the last things that influences the buying decision. To be honest, our prices are low anyway, (and subscribers to my mailing list get 10% off everything all year anyway - you can join the list here) and lowering the price makes no difference to sales. What drives the purchase of training material is:
- Relevance to training needs identified at that time
- Ease of use
And that's why I'm not doing a Black Friday Sale. I prefer to offer great value all year round and allow you to purchase the right material and the right time after making a considered choice.