I've just returned from an excellent short break at Center Parcs with my family. Completely, water-logged (thanks to the pool and flumes), worn out and yet energised at the same time. One of the draws of Center Parcs, is that there's so much to do, and every year we go, we try and do something new.
This year, we did two 'experiences' at the Outdoor Activity Centre. The first involved adult and child archery. It was led by a nice instructor (let's call him John) who told us how great he was with kids, and how everyone loved him and how good he was at his job. We had a good time and John provided help so that we all improved by the end of the end of the session. He was indeed a good instructor. However, he had told us he was great, so I felt a bit short changed.
When we did laser combat, with a lovely American Instructor (let's call him Brad), we learned nothing at all of the instructor. He focussed entirely on the group, and on making sure that we had a good time. He was very enthusiastic about the activity, helpful, and gave tips so that people could improve. Brad was a good instructor, we had an amazing time, and we left the arena feeling that he was awesome!
Maybe it's to do with the old 'under promise and over deliver' philosophy, but the fact that John TOLD us he was great (and then was simply 'good') and Brad SHOWED us he was great left us with different impressions about our experiences. It made me think about the way that we show our expertise in business. Yes, you DO have tell people what you can do, and if you don't blow your own trumpet, then who will? Well, the answer is the people who use your products/services.
Marketing is good, but delivering a great product/service is even more important. If you do that, your customers/clients will do the marketing for you!
And on that note, I'd like to say a huge THANK YOU to everyone who has recommended Power Hour to their colleagues, contacts and associates. We really appreciate the kind words.