I don't know about you, but my inbox has been saturated with Black Friday emails for weeks. I delete the vast majority of them without reading them, because they are promoting products that I'm just not going to buy. Either I have no need (e.g. for a man's grooming set) or the time isn't right (I bought a new dining suite last year - you could be selling them for £20 and I still wouldn't need one).
Black Friday deals work for impulse buys, treats and (of course) if you were going to buy anyway.
Training isn't purchased on a whim. It shouldn't be considered a treat, and price should be one of the last things that influences the buying decision. To be honest, our prices are low anyway, (and subscribers to my mailing list get 10% off everything all year anyway - you can join the list here) and lowering the price makes no difference to sales. What drives the purchase of training material is:
Relevance to training needs identified at that time
Ease of use
And that's why I'm not doing a Black Friday Sale. I prefer to offer great value all year round and allow you to purchase the right material and the right time after making a considered choice.
This article is doing the rounds on LinkedIn. It's very sad if it's true! I can only hope that the organisations surveyed forgot about all the informal development that occurs on a daily basis - the one-the-job training, the in-the-moment coaching conversations, and the self-directed learning that people to find a solution to a problem. This is all learning - just not formal!
This highlights the main reasons Power Hour was created though: For those organisations that don't have a lot to spend and can't release people for full days. Can any organisation REALLY not find £40 to buy a session and run it internally?
The great thing with bite-size training like this is that its a bit more formal and structured than the just-in-time informal methods, but not as disruptive and costly as external workshops.
If you are certain age, you may well remember Cathy Dennis. She had short but credible pop career in the 1980s, and then she disappeared.
But she only disappeared from public view. She still has a thriving career in the music industry as a song writer. She has written songs for a host of highly successful pop artists over the years including Britney Spears, Kylie Minogue, The Spice Girls, Little Mix, Katy Perry, S Club 7, Will Young, and Sophie Ellis-Bextor, and makes her living that way.
She was a good performer, but maybe it didn’t satisfy her as much as writing. Maybe the touring just wasn’t for her. So she’s decided to support other performers by giving them decent songs to showcase their talents. Maybe these other performers write songs – but perhaps they aren’t GREAT songs. By taking a song written by Cathy, they can still have an involvement in the writing process by adapting it and making it their own, and making sure it plays to their personal strengths.
And that’s what I do. I am a credible ‘performer’ (trainer) but I would rather support other trainers who have the potential to be great if they have the right material to work with. Our Power Hour materials act as the raw song – the person who will perform it can edit it and adapt it to make it their own – add those little flourishes that they know will work well with their audience.
So why not cut down your writing time? Take something good that’s already been written and make it your own. If it’s good enough for Kylie Minogue, The Spice Girls and Little Mix, surely you can do the same?
And at the moment, theres an opportunity to get ANY of our standard sessions completely free - simply enter the draw here
Do you have a whole day of mad exercise and salad, and then consider your work is done for the year? I doubt it. You know that one intense day may have benefits, but on its own, it will do nothing apart from leave you exhausted (and hungry!).
So why do people think this approach will work when they want to develop their staff? Is it REALLY going to be beneficial sending them on a one or two day course that overloads them with information and ideas? No matter how useful it is, they will come away exhausted and overwhelmed.
Surely, in both cases, a ‘little and often’ approach will bring better results in the long term? A little exercise a few days a week combined with healthy eating is proven to be the best way to lose weight and get fitter. Similarly, short, regular ’just-in-time’ training interventions help people to absorb learning and develop their skills and knowledge over time.
A monthly formal bite-size training session (like our Power Hour sessions), combined with self-directed learning, coaching conversations and feedback all add up to increase competence and confidence in a workforce. Crucially, they don’t overwhelm or exhaust the employee.
Over the year, it probably takes no longer that an intensive 2-day course, but the results will be far better.