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Editable sales training materials.


This session on making recommendations focuses on the part of the sale where you advise the customer, and recommend or demonstrate products and services that you feel are best for them, based on what you have found about their wants, needs and preferences. Making recommendations is not about taking a customer down a pre-determined route; it is about helping them to make the best decision. This Power Hour focuses on the skills and techniques needed to help you to help the customer make the right decision.


In particular, by the end of the Power Hour you will be able to: 

  • Explain why we should recommend and demonstrate when selling
  • Use features and benefits to help a customer to understand what a product or service will do for them
  • Structure your presentation to communicate key points effectively


Download our Free Key Points Sheet and PowerPoint Slides in PDF format to get a more detailed overview of what is included. Much more detail is included in the training session plan and detailed delegate workbook which you get when you purchase.

Make Sales Recommendations

  • The session runs as follows:

    • Welcome and objectives
    • Features and benefits of a good sales presentation (flipchart exercise)
    • Features and Benefits of your product/service - group exercise
    • Features and benefits case studies (Optional)
    • Structuring your recommendation - analysis of 2 structures, exercise and brief presentation
    • Logic and Emotion - Trainer-led discussion
    • Role Plays (Optional)
    • Make it work at Work
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